tell3000

Live Case Study: Return Policies

Here is a brand experience posted online that's generated significant online conversation?  If you were the company, how would you handle the situation:

http://www.planetfeedback.com/sprint/nextel/blog/bad+customer+service+resonse+to+phone+number+deactivation/309525

Open Forum: What Make Brands Truly Credible?

In the book, we outline "Six Drivers of Brand Credibility" -- trust, authenticity, transparency, listening, responsiveness, affirmation.  What, in your view, makes brands truly credible?  Do you relate to these themes?   Is anything missing?

Please share your thoughts and please continue the conversation? Please visit our communities page if you want to see responses to all the issues/questions we probe? 

Open Forum: What's Your Worst Brand Experience

Please tell us about a really bad or horrific brand experience? Did it make you want to tell others?  If so why?  Was there a specific "talk driver" at work??  If you need some stimuli to get you going, you might take a quick trip to PlanetFeedback.com or the Consumerist. 

Please share your thoughts and please continue the conversation? Please visit our communities page if you want to see responses to all the issues/questions we probe? 

Open Forum: What is Your Best Brand Experience

Please tell us about a superb brand or customer service experience?  Did it make you want to tell others?  If so why?  Please share your thoughts and please continue the conversation?  

Please visit our communities page if you want to see responses to all the issues/questions we probe?