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200 Tweet Summary of WOMMA Annual Conference

Outstanding recap of the most important tweets from the 2009 WOMMA Summit, held last week in Las Vegas.  The tweets follow the conference in chronological order.  I especially encourgage folks to pay attention to FTC keynote tweets.  The panel I moderated with Comcast, Best Buy, Levis, and Bunn is at the very end.  Kudos to @brandautopsy's John Moore (also WOMMA's evangelist) for this outstanding recap.  

Talkable Tweets from WOMMA's 2009 Summit

View more presentations from Word of Mouth Marketing Association.

Word-of-Mouth Marketing Association Summit Notebook

The WOMMA ethics code.  Here at the WOMMA annual conference.  Outstanding event -- easily one of the best. (Disclosure: I'm a co-founder.) The industry has really grown up, and it remains committed as ever to helping brands navigate through all the relevant issues around word-of-mouth marketing, including ethics.  Here's a snapshot from a couple current and former WOMMA board members about the state of the industry and key trends. The Twitter tweets around the conference reflect record-breaking conversation, and I encourage folks to tune in.  The WOMMA.org website will also post transcripts and video feeds from the various presentations and keynotes, especially this morning's FTC keynote. I also urge brands exploring word-of-mouth and/or social media for the first time to spend quality time reviewing (even debating) the WOMMA ethics code. As for me, I'll be hosting a general session conversation with Comcast, Best Buy, Toyota, and Levis on the relationship between customer service and word-of-mouth.  Stay tuned for a recap on that front.