Thoughtful read in Ad Age by David Armano entitled "Unconventional Times Calls for Unconventional Marketing." Basically a call for more "sense and response" marketing, to wit:
Speaking from personal experience, I could not have predicted many of the outcomes I have had since launching a blog, but I believe following a much more "unconventional" path is a core reason behind everything that I've learned from it. For a couple of hundred dollars a year and a whole lot of dedication and effort it's priceless to me. So as I think about how times are becoming more unconventional -- with unpredictable financial markets and political change in the air -- I can't help but think that it's more important than ever to get serious about what it takes to do these types of initiatives right. It just doesn't look like conventional marketing -- it's different. And unconventional times call for unconventional tactics.
He's got the cred to the make the point. His blog is well-read, and it's nicely morphed and evolved over time. He listens, engages, listens again, and so forth. This is what it's all about.
Comments