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« Is Our Personal Blogging a Road Map for Business/Brand Success? | Main | The Future of Public Relations »

October 16, 2008

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I suspect strongly that the core of this interest in conversation and community is contrary to Starbucks' corporate climate and profits. It speaks to a need for individuality, local flavor, local identity and "quirkiness". The cookie cutter look of Starbucks, the fact that the regional managers and others dislike the idea that people buy from people...not storefronts, not buildings, not corporate stage settings...makes it clear what people really want. A great, local, friendly, customer-driven coffee shop...not a corporate outpost sending profits out of the community.

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