Dishing Up the Web 2.0 Mix With Susan Bratton

If you haven't yet met Susan Bratton, you haven't truly lived in the online advertising and Web 2.0 world.  Susan lives right smack in the center of Silicon Valley and has worn a host of high-impact digital "hats," so to speak, in our still-nascent industry:  head of advertising for the former @Home broadband play, long-tme chairwoman of Ad-Tech (arguably the largest online trade show in the world), and so much more.  Way back when we were just getting P&G's first interactive marketing team off the ground, Susan was an invaluable resource and digital "tour guide," so to speak.  Recently, Susan started -- nay, threw her unmistakable energy and passion into -- Personal Life Media, which is essentially a blog and podcasting network covering a host both expected (e.g. online advertising industry developments) and unexpected (religion and spirituality, society and culture, sexuality) topics. Oh, and she's building a great audience.  Her husband Tim, no Spring-chicken as web culture goes (he invented Rhapsody), is her partner in this ambitious endeavor.  Anyway, this is a long preface to the fact that I had the honor of being interviewed by Susan recently for one of her DishyMix podcast shows, and I must say it was the most fun I've had all year.  She's engaging, disarming, and knows her subjects well enough to potentially get them into hot water. (But I say that in a good way!) Credit to Susan, she really got me worked up about the things I love -- in my business, in my personal pursuits related to Web 2.0 (such as building blogs and sites dedicated to my kids), and so much more.  Oh, and we talk lots about my recent book, Satisfied Customers Tell Three Friends, Angry Customers Tell 3000 (Doubleday Business), especially around "talk drivers" and what I call "the love spot" (sorry you just have to listen first to know what I'm talking about on that one. )  Click here to Listen Now!    Of course, if my pontification bores you (always a possibility), I can assure you that you won't be disappointed with her other interviews, including recent ones of breakthrough advertising thinker Paul Woolmington (founder of Naken Communication), agency pioneer Alex Bogusky, search expert John Batelle, groundsweller Charlene Li, and "Personality Not Included" author Rohit Bhargava.

Comments

[Rohit]

Pete - I definitely agree, going on Susan's show was a great time particularly because she really does her homework and gets to know you ahead of time. In a world where it sometimes seems that you can be an instant celebrity just for having a cheap camera and uploading some video, it was nice to work with someone who actually provides a professional experience!