Now I really know how brands exposed by the negative side of CGM feel. It hurts! Last Saturday I received an email with the public score and ranking of my lame attempt to complete a 5K run here in Cincinnati entitled the "Mt Adams Egg Nog Jog." Of the ten entrants in my division, I ranked 9th, and 85th among 108 men. This scorecard is now on the web, and flying all over the place among running insiders, influencers, and various folks here in my neighborhood. Painful! Humbling! Embarrassing! Then again, the fact that the scorecard's public makes me feel more accountable. I mean, this digital trail is indicting my love handles, and reminding me that the world is watching. (So goes my paranoia!) And so I am resolved to make real headway and progress. Mark my word, I will beat that time next time around. You heard it here first. Such is the power of consumer-generated media!
About My Just Launched Book (Doubleday)
Recent Comments
- Max Kalehoff on Back to the Digital Future: A Personal Look Back
- Dissertation Examples on Salmonella Meets Social Media: Health & Human Services (HHS) Dept Starts a Social Media Team
- ganhar dinheiro on The Latest Domino to Fall: The YouTube Video Itself
- PPC Management on What's the bigger social media idea: marketing stimulus or business process innnovation?
- jacky on Tell 3000! My Book Just Launched! Keep Listening, Stay Credible!
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Books Related to CGM Theme
Pete Blackshaw: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
First jump out of the gate on publishing, and a thrill beyond thrill to have this opportunity. Very important message about what it really takes to manage a business or brand in the era of consumer control. This book is far less about social media marketing campaigns than the role of customer service and "consumer affairs" in the marketing mix.Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
More important validation about the role of CGM and social media as it impacts business. Both writers very smart and experiences in the space. Will write more once I get through the entire book.Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
Gerald Zaltman doesn't write specifically about CGM, but his core themes about the unconscious drivers of brand affinity provide some critical clues and insights behind what's really going on among today's passionate and viral consumers. (*****)Don Novello: The Lazlo Letters
My dad was in advertising, and he would uncontrollably laugh while reading this book that. In many respects, Lazlo was the first "citizen's journalist" or blogger for that matter. His CGM was all about experiences with companies, brands, or VIPs. (*****)Seth Godin: All Marketers Are Liars
I'm a huge fan of Seth Godin, but this one was just OK. I probably read it with a higher set of expectations that the book would be a bit more critical of the marketing industry. It's hard to disagree with the core premise of authentic story telling, but some of his points overstated the obvious (**)James Heskett & Others: The Service Profit Chain
A major inspiration for much of my thinking about CGM. Heskett's a former b-school professor.Seth Godin: Free Prize Inside
I'm not going to tell you what's inside, but I guarantee you'll be surprised. (*****)Jeffrey Rayport: Best Face Forward
Rayport taught the HBS class that fueled my fanaticism for the "marketspace." The inspiration continues. (*****)Malcolm Gladwell: The Tipping Point
How does the ripple create the wave? Read on! (*****)Malcolm Gladwell: Blink
Trust your gut! It's not as irrational as some claim. (*****)- Marc Marson: Think Naked
Marc Marsan has opened up my head in ways I can't even express. Inspirational, catalyzing. He gets it! (*****) Kelly Mooney: The Ten Demandments
Kelly gets it! She's been working with some of the nation's top brands. Deep understanding of shopping behavior. (****)Jon Berry: The Influentials
A solid case for why so-called "Influentials" matter. Authors really know their stuff. (****)
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December 02, 2007
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Good for you, Pete! At least you've got the knees to be out there and running. Consider that a gift. The love handles will take care of themselves.
Sheila from Coty
Posted by: Sheladyred | December 05, 2007 at 11:20 PM
Pete, you now need to start preparing for the Bay-to-Breakers annual 12K run through San Francisco. Just you and about 85,000 others--many not too concerned about their love handles (or any other part of their body for that matter) showing to the gawking spectators drinking bloody marys along the route.
And good news, all electronically timed and with the help of digital media, your finish time--or perhaps we'll just leave it at time period--is transmitted globally. It's a blast!
Posted by: Bruce | December 06, 2007 at 01:03 AM