Today I created a blog I never wanted to create. My father, William Blackshaw, passed away yesterday after living a wonderful eighty-three years. I adored him and will miss him deeply. He set a high bar for being a father (he raised seven great kids with my mother) and instilled in me a passion for creativity, community
, meaningful conversation (he was one of the all time great conversationalists... and I say that sans qualification), and achievement. Some of you may recall several CGM interviews I posted to this site featuring my dad commenting on his advertising and World War II experiences. I'm here in Pasadena with my family and I expect to hear many wonderful stories from friends, family members, and others he touched about a truly wonderful man. If you know him, or have been touched in any way by him, you are welcome to leave comments at WilliamBlackshaw.com or BillBlackshaw.com. (Also, a most heartfelt thanks to those who shared messages and Wall posts via Facebook.)
About My Just Launched Book (Doubleday)
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Books Related to CGM Theme
Pete Blackshaw: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
First jump out of the gate on publishing, and a thrill beyond thrill to have this opportunity. Very important message about what it really takes to manage a business or brand in the era of consumer control. This book is far less about social media marketing campaigns than the role of customer service and "consumer affairs" in the marketing mix.Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
More important validation about the role of CGM and social media as it impacts business. Both writers very smart and experiences in the space. Will write more once I get through the entire book.Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
Gerald Zaltman doesn't write specifically about CGM, but his core themes about the unconscious drivers of brand affinity provide some critical clues and insights behind what's really going on among today's passionate and viral consumers. (*****)Don Novello: The Lazlo Letters
My dad was in advertising, and he would uncontrollably laugh while reading this book that. In many respects, Lazlo was the first "citizen's journalist" or blogger for that matter. His CGM was all about experiences with companies, brands, or VIPs. (*****)Seth Godin: All Marketers Are Liars
I'm a huge fan of Seth Godin, but this one was just OK. I probably read it with a higher set of expectations that the book would be a bit more critical of the marketing industry. It's hard to disagree with the core premise of authentic story telling, but some of his points overstated the obvious (**)James Heskett & Others: The Service Profit Chain
A major inspiration for much of my thinking about CGM. Heskett's a former b-school professor.Seth Godin: Free Prize Inside
I'm not going to tell you what's inside, but I guarantee you'll be surprised. (*****)Jeffrey Rayport: Best Face Forward
Rayport taught the HBS class that fueled my fanaticism for the "marketspace." The inspiration continues. (*****)Malcolm Gladwell: The Tipping Point
How does the ripple create the wave? Read on! (*****)Malcolm Gladwell: Blink
Trust your gut! It's not as irrational as some claim. (*****)- Marc Marson: Think Naked
Marc Marsan has opened up my head in ways I can't even express. Inspirational, catalyzing. He gets it! (*****) Kelly Mooney: The Ten Demandments
Kelly gets it! She's been working with some of the nation's top brands. Deep understanding of shopping behavior. (****)Jon Berry: The Influentials
A solid case for why so-called "Influentials" matter. Authors really know their stuff. (****)
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October 31, 2007
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My condolences to you and your family Pete.
Posted by: David Brain | October 31, 2007 at 01:04 PM
I'm so sorry to read this, Pete. My condolences to you and yours.
Posted by: Jeremy Pepper | October 31, 2007 at 04:33 PM
Pete, best wishes to you and your family at this difficult time. Your father would be proud of the site.
Posted by: Mike | October 31, 2007 at 07:59 PM
A beautiful tribute to your dad, Pete, and hopes for many happy memories that will help fill the void that is his loss.
Posted by: Bruce | November 01, 2007 at 03:01 AM
Sincere and heartfelt condolences, Pete. May his memory be a blessing.
Posted by: Shel Holtz | November 01, 2007 at 10:43 AM
Pete - so sorry for your loss ... best wishes to you and your family at this tough time. I think it's a wonderful idea to share your memories of your father through a blog - especially for those of us who never had the chance to know him.
Posted by: Rohit | November 04, 2007 at 12:37 AM
Pete - have only just seen your post. Sorry to hear your news - I think the blog is a great way to create a tribute.
Posted by: Richard Stacy | November 06, 2007 at 06:38 AM
What a wonderful tribute. Beautifully done.
Posted by: joel | November 07, 2007 at 12:59 PM
Sorry to hear about this ordeal, Pete. That is an amazing legacy you've highlighted and I know he is proud of the one you have created as well.
Posted by: nickhuhn | November 11, 2007 at 12:13 AM