CGM got another nice plug this weekend at the ANA (Association of National Advertisers) conference when Al Gore delivered a speech entitled "Consumer-Generated Media: The Next Advertising Paradigm." Here's a great excerpt:
"Nothing can help your brand more, in my opinion, than helping your customers help you brand your products. You keep control of your brand and how your brand is presented. But letting your customers express themselves and join the conversation about your product is empowering of them, respectful of them, and brings new creativity into the process that's hard to get any other way."
While some rumbled that he focused more on themes related to his Current.tv network versus more obvious themes like Global Warming, and his recent Nobel Peace prize, he was, after all, talking to a crowd of 1200 marketers who probably needed the CGM theme pounded a bit harder. Stuart Elliot provides a nice recap of the entire conference in his NY Times piece.
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