My very first P&G brand manager, Chris Lansing, now CMO
of Peets Coffee, just sent me a link to a simple yet
noteworthy blog her company created in tribute to Peets founder Alfred H. Peet. There isn’t anything particularly
fancy about the blog, but on the other hand it’s just brimming with
participation in the form of user comment tributes from a diverse medley of customers,
employees,
industry pioneers, and many others. Over 300 comments so far. I’ve
long believed the true measure of a brand’s equity and reputation is its
ability to cultivate meaningful, authentic, and often unprompted advocacy and
evangelism from others. And so I too tip my
hat to Mr. Peet. Thanks for pouring new
meaning and flavor into a powerful new blend of branding. (See my earlier post re: Peets participatory 40th Anniversary program.)
About My Just Launched Book (Doubleday)
Recent Comments
- Max Kalehoff on Back to the Digital Future: A Personal Look Back
- Dissertation Examples on Salmonella Meets Social Media: Health & Human Services (HHS) Dept Starts a Social Media Team
- ganhar dinheiro on The Latest Domino to Fall: The YouTube Video Itself
- PPC Management on What's the bigger social media idea: marketing stimulus or business process innnovation?
- jacky on Tell 3000! My Book Just Launched! Keep Listening, Stay Credible!
- mat on Is the Consumer Affairs Dept an Endangered Species? (An Open Letter to SOCAP Attendees)
- Brett LaDove on Is the Consumer Affairs Dept an Endangered Species? (An Open Letter to SOCAP Attendees)
- Scott Hoffman on The Latest Domino to Fall: The YouTube Video Itself
- Libby Korosec on The Latest Domino to Fall: The YouTube Video Itself
- Jason Wallis on The Latest Domino to Fall: The YouTube Video Itself
Pete On Adweek
TypePad Featured Blog
Ad Age Op-Eds
Books Related to CGM Theme
Pete Blackshaw: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
First jump out of the gate on publishing, and a thrill beyond thrill to have this opportunity. Very important message about what it really takes to manage a business or brand in the era of consumer control. This book is far less about social media marketing campaigns than the role of customer service and "consumer affairs" in the marketing mix.Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
More important validation about the role of CGM and social media as it impacts business. Both writers very smart and experiences in the space. Will write more once I get through the entire book.Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
Gerald Zaltman doesn't write specifically about CGM, but his core themes about the unconscious drivers of brand affinity provide some critical clues and insights behind what's really going on among today's passionate and viral consumers. (*****)Don Novello: The Lazlo Letters
My dad was in advertising, and he would uncontrollably laugh while reading this book that. In many respects, Lazlo was the first "citizen's journalist" or blogger for that matter. His CGM was all about experiences with companies, brands, or VIPs. (*****)Seth Godin: All Marketers Are Liars
I'm a huge fan of Seth Godin, but this one was just OK. I probably read it with a higher set of expectations that the book would be a bit more critical of the marketing industry. It's hard to disagree with the core premise of authentic story telling, but some of his points overstated the obvious (**)James Heskett & Others: The Service Profit Chain
A major inspiration for much of my thinking about CGM. Heskett's a former b-school professor.Seth Godin: Free Prize Inside
I'm not going to tell you what's inside, but I guarantee you'll be surprised. (*****)Jeffrey Rayport: Best Face Forward
Rayport taught the HBS class that fueled my fanaticism for the "marketspace." The inspiration continues. (*****)Malcolm Gladwell: The Tipping Point
How does the ripple create the wave? Read on! (*****)Malcolm Gladwell: Blink
Trust your gut! It's not as irrational as some claim. (*****)- Marc Marson: Think Naked
Marc Marsan has opened up my head in ways I can't even express. Inspirational, catalyzing. He gets it! (*****) Kelly Mooney: The Ten Demandments
Kelly gets it! She's been working with some of the nation's top brands. Deep understanding of shopping behavior. (****)Jon Berry: The Influentials
A solid case for why so-called "Influentials" matter. Authors really know their stuff. (****)
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September 06, 2007
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