Today my wonderful twins Liam and Leila celebrate their second birthday. Dos anos for Dos Bebes! Although I'm frequently stereotyped an an "industry expert" on CGM, I actually take far greater pride in being a "consumer" or "parental" expert in CGM. The CGM that is most meaningful to me (as well as to my wife Erika) is what I do in my personal time, creating online photo albums, building iTune baby-tune playlists, creating baby-video mashups, and of course, building my Dos Bebes blog.
The good news is that all this practice and experience, and ensuing gratification, makes the marketing side of the equation all the more obvious and intuitive. Although I work for a large market research firm, I don't really need an ROI analysis to connect the dots on why "the age of participation" is taking root. I, and millions of parents, are doing all this with the frequency of changing diapers. Anyway, in celebration of Dos Bebes birthday, I thought I would share my all-time favorite piece of CGM dedicated to the twins.
About My Just Launched Book (Doubleday)
Recent Comments
- Max Kalehoff on Back to the Digital Future: A Personal Look Back
- Dissertation Examples on Salmonella Meets Social Media: Health & Human Services (HHS) Dept Starts a Social Media Team
- ganhar dinheiro on The Latest Domino to Fall: The YouTube Video Itself
- PPC Management on What's the bigger social media idea: marketing stimulus or business process innnovation?
- jacky on Tell 3000! My Book Just Launched! Keep Listening, Stay Credible!
- mat on Is the Consumer Affairs Dept an Endangered Species? (An Open Letter to SOCAP Attendees)
- Brett LaDove on Is the Consumer Affairs Dept an Endangered Species? (An Open Letter to SOCAP Attendees)
- Scott Hoffman on The Latest Domino to Fall: The YouTube Video Itself
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- Jason Wallis on The Latest Domino to Fall: The YouTube Video Itself
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Books Related to CGM Theme
Pete Blackshaw: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
First jump out of the gate on publishing, and a thrill beyond thrill to have this opportunity. Very important message about what it really takes to manage a business or brand in the era of consumer control. This book is far less about social media marketing campaigns than the role of customer service and "consumer affairs" in the marketing mix.Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
More important validation about the role of CGM and social media as it impacts business. Both writers very smart and experiences in the space. Will write more once I get through the entire book.Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
Gerald Zaltman doesn't write specifically about CGM, but his core themes about the unconscious drivers of brand affinity provide some critical clues and insights behind what's really going on among today's passionate and viral consumers. (*****)Don Novello: The Lazlo Letters
My dad was in advertising, and he would uncontrollably laugh while reading this book that. In many respects, Lazlo was the first "citizen's journalist" or blogger for that matter. His CGM was all about experiences with companies, brands, or VIPs. (*****)Seth Godin: All Marketers Are Liars
I'm a huge fan of Seth Godin, but this one was just OK. I probably read it with a higher set of expectations that the book would be a bit more critical of the marketing industry. It's hard to disagree with the core premise of authentic story telling, but some of his points overstated the obvious (**)James Heskett & Others: The Service Profit Chain
A major inspiration for much of my thinking about CGM. Heskett's a former b-school professor.Seth Godin: Free Prize Inside
I'm not going to tell you what's inside, but I guarantee you'll be surprised. (*****)Jeffrey Rayport: Best Face Forward
Rayport taught the HBS class that fueled my fanaticism for the "marketspace." The inspiration continues. (*****)Malcolm Gladwell: The Tipping Point
How does the ripple create the wave? Read on! (*****)Malcolm Gladwell: Blink
Trust your gut! It's not as irrational as some claim. (*****)- Marc Marson: Think Naked
Marc Marsan has opened up my head in ways I can't even express. Inspirational, catalyzing. He gets it! (*****) Kelly Mooney: The Ten Demandments
Kelly gets it! She's been working with some of the nation's top brands. Deep understanding of shopping behavior. (****)Jon Berry: The Influentials
A solid case for why so-called "Influentials" matter. Authors really know their stuff. (****)
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September 06, 2007
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