Can you still hear it? I can, which is why I decided to probe a bit deeper on Facebook's site stickiness in the form of a ClickZ article today entitled "The Two Faces of Facebook." Here I embark upon conversations with two enthusiastic users of the site, uber blogger Robert Scoble and millennial Jessica Moss (a recent University of Dayton) graduate. While on the surface you might argue that the two represent a bit of a generational divide, you'll find more commonality in their practices and applications than dissimilarity. Scoble, in particular, fascinated me, and I almost got the sense that Facebook might soon eclipse his own blog as a unique source of personal gravity. Then again, it's probably too early to reach any huge conclusions here. Says Scoble, explaining his Facebook fixation:
"It's a powerful replacement for my business card collection. That's powerful because I can now video you, reach out to you, chat with you, review your profile, all at once and in real time. This has become an extended identity system for me."
For context, he adds:
"I'm a professional networker. I want to know what's happening in the world faster than anyone else. I want to be part of the conversation. If someone says something, I want to see it first."
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