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« Ad Age Cover Story & Video: Marketers Race to Facebook | Main | Defensive Branding & Video: Keeping Trust During a Crisis »

August 17, 2007


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Yes. Seeing is believing! We all know words too often are sanitized by communications professionals and lawyers -- and it usually shows because any sense of mission or passion is sucked dry. Wrongly or rightly, video emits additional and important queues, including emotional, which humans factor into their interpretation of an argument in cases like this.

But seeing is not believing. Changing is what will cause belieiving. The use of a short video - while definitely the right thing to do - will be useless in the end if Eckert's pledges are hollow. His three point plan SOUNDS like it make sense, but we don't know the standards or the inspections or how often they monitor their vendors.

What would be needed is a follow up series of video of how progress is being made. Otherwise, this becomes a video form of a full page ad.

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