cgm: Harry Potter Wizardry Trumps iPhone Buzz By a Long Wand

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July 21, 2007

Harry Potter Wizardry Trumps iPhone Buzz By a Long Wand

This is nothing short of extraordinary! Last month, I co-presented a webinar touting the iPhone launch as far and away the most buzz-worthy marketing event of the year, but it looks as though Harry Potter CGM is nearly three times that level. Just think about it: over 4% of all new blog posts reference or mention Harry Potter in some way, shape, or form. Must be magic!

Posted by Pete on July 21, 2007 at 03:01 PM in Bloggage | Permalink

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