More Consumer-Fortified Media: David Pogue's iPhone Video

Here's another great example of CFM, or Consumer-Fortified Media.  In this case, it's a New York Time's produced a video, placed on YouTube, featuring technology columnist David Pogue recapping his early "review" of the iPhone -- this on top of his written review.  What gives the video lift -- and exposure, and high ranking on lists or search engines -- is the "conversation" that wraps around the video.  As of this morning, this was one of the most linked to videos in the blogosphere.  Again, it's FORTIFIED by consumers. It even now has video responses, many of whom, undoubtedly, will attempt to "one-up" the NY Times expert with their own reactions. Also, worth noting that "influencers" like David Pogue play a key role in this stage of a product launch, and this is probably a point not lost on the folks at the New York Times.