My Photo

Pete On Adweek

Your email address:


Powered by FeedBlitz

« Building and Recognizing Well Deserved Buzz (I Mean "Buse") | Main | Open-Source Stakeholder Management: P&G Alumni Reunion »

March 12, 2007

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

"Do Not Market" is obviously "headline bait", and should be "Market The Way The Consumer Wants To Be Marketed To".

However, once beyond the initial marketing approach (hopefully NOT with "Intrusiveness, Saturation and Clutter"), marketers need to follow through with good Collaborative CRM and ongoing transparency in their "engagement", or no matter how they get the customer, they could lose them.

I love the Lexus brand and have two of their LS models. However, my latest blog post entitled "Has Lexus Read the "Cluetrain Manifesto"? shows my discontent over Lexus's handling of what I consider to be a safety issue. I've filed a complaint with the NHTSA. See:
http://www.brokerblogger.com/brokerblogger
/2007/03/has_lexus_read_.html

The comments to this entry are closed.


Powered by Rollyo

Twitter Updates

    follow me on Twitter

    Twitter Updates

      follow me on Twitter

      Pete's Articles & Interviews

      CGM-moments

      • Sonoma0025
        Brands I love. Brands I probably need to stay away from.

      Daily CGM Feed

      October 2015

      Sun Mon Tue Wed Thu Fri Sat
              1 2 3
      4 5 6 7 8 9 10
      11 12 13 14 15 16 17
      18 19 20 21 22 23 24
      25 26 27 28 29 30 31

      CGM Photo Parade

      • Photo-Fest
        www.flickr.com
        This is a Flickr badge showing public photos from pblackshaw. Make your own badge here.

      Pages