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« Building and Recognizing Well Deserved Buzz (I Mean "Buse") | Main | Open-Source Stakeholder Management: P&G Alumni Reunion »

March 12, 2007


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"Do Not Market" is obviously "headline bait", and should be "Market The Way The Consumer Wants To Be Marketed To".

However, once beyond the initial marketing approach (hopefully NOT with "Intrusiveness, Saturation and Clutter"), marketers need to follow through with good Collaborative CRM and ongoing transparency in their "engagement", or no matter how they get the customer, they could lose them.

I love the Lexus brand and have two of their LS models. However, my latest blog post entitled "Has Lexus Read the "Cluetrain Manifesto"? shows my discontent over Lexus's handling of what I consider to be a safety issue. I've filed a complaint with the NHTSA. See:

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