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« 10 Implications of YouTube's Revenue Sharing Model (Part One) | Main | Will Boston Massacre the Super Bowl Advertising Buzz? »

January 30, 2007


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They're doing everything to extend communications. Once the Super Bowl is over, will the brand promise extend beyond short-term, superficial campaign hype? In other words, is there meat on the bone beyond K-Fed. We're dealing with commodity insurance products, but everything else still matters.

I think the above post is 100% correct. Have we heard anything about them since the Super Bowl??


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