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January 22, 2007

CGM Notebook

Steve Rubel's blog today features a spirited discussion about "labeling" the social media space. Everyone, it seems, has something to day on the matter, including myself. (I couldn't resist.) I seriously doubt the industry will find conscensus anytime soon. Meanwhile, for ClickZ tomorrow, I took yet another look at the "ROI" of Super Bowl Advertising (The Pocket Guide to Super Bowl ROI). Specifically, I list ten tactics and strategies brands can implement to increase the odds of success for the game.

Posted by Pete on January 22, 2007 at 11:58 PM in Bloggage | Permalink

Tags: clicz, labels, ROI, social media, super bowl

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