With very few exceptions, I anchor my ClickZ column, as well as this column, to trends and topics, not people. But today I set aside my column inches to a friend, Norm LeHoullier, who's served as great mentor and advisor to me on so many fronts related to online strategy, digital marketing, and of course consumer-generated media. Norm just retired from Grey Interactive, the first interactive unit established by a "Big Ten" agency, where he led key noteable work with the likes of Dell Computer, P&G, M&M Mars, Slimfast, and many others. Norm was also a very early believer and supporter of PlanetFeedback.com, a business model I established after leaving P&G which represented my first real introduction -- dare I say "initiation" -- to consumer-generated media. Now, to be clear, Norm's not really retiring -- I intend to continue leaning on him for advise, counsel, brainstorming, and more -- but he's leaving a formal position he's held since since 1993. And of course his passion for understanding the strategic nexus of marketing and technology goes back to the late seventies. Anyway, more background here. Thanks, Dude!
About My Just Launched Book (Doubleday)
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Books Related to CGM Theme
Pete Blackshaw: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
First jump out of the gate on publishing, and a thrill beyond thrill to have this opportunity. Very important message about what it really takes to manage a business or brand in the era of consumer control. This book is far less about social media marketing campaigns than the role of customer service and "consumer affairs" in the marketing mix.Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
More important validation about the role of CGM and social media as it impacts business. Both writers very smart and experiences in the space. Will write more once I get through the entire book.Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
Gerald Zaltman doesn't write specifically about CGM, but his core themes about the unconscious drivers of brand affinity provide some critical clues and insights behind what's really going on among today's passionate and viral consumers. (*****)Don Novello: The Lazlo Letters
My dad was in advertising, and he would uncontrollably laugh while reading this book that. In many respects, Lazlo was the first "citizen's journalist" or blogger for that matter. His CGM was all about experiences with companies, brands, or VIPs. (*****)Seth Godin: All Marketers Are Liars
I'm a huge fan of Seth Godin, but this one was just OK. I probably read it with a higher set of expectations that the book would be a bit more critical of the marketing industry. It's hard to disagree with the core premise of authentic story telling, but some of his points overstated the obvious (**)James Heskett & Others: The Service Profit Chain
A major inspiration for much of my thinking about CGM. Heskett's a former b-school professor.Seth Godin: Free Prize Inside
I'm not going to tell you what's inside, but I guarantee you'll be surprised. (*****)Jeffrey Rayport: Best Face Forward
Rayport taught the HBS class that fueled my fanaticism for the "marketspace." The inspiration continues. (*****)Malcolm Gladwell: The Tipping Point
How does the ripple create the wave? Read on! (*****)Malcolm Gladwell: Blink
Trust your gut! It's not as irrational as some claim. (*****)- Marc Marson: Think Naked
Marc Marsan has opened up my head in ways I can't even express. Inspirational, catalyzing. He gets it! (*****) Kelly Mooney: The Ten Demandments
Kelly gets it! She's been working with some of the nation's top brands. Deep understanding of shopping behavior. (****)Jon Berry: The Influentials
A solid case for why so-called "Influentials" matter. Authors really know their stuff. (****)
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November 14, 2006
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Hi Pete,
Do you know where Norman went? I haven't spoken to him in a while, but would be happy to re-connect.
Harald @ Informative
Posted by: Harald E. | December 18, 2006 at 04:33 PM