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November 26, 2006


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No, the waterless urinals did not make it into our media budget, but they are symbolic of the genuine enterprise-wide environmental initiative that we have been pursuing at Toyota for many years. The scope transcends our environmantally-friendly vehicles and includes everything from energy-efficeint green assmebly plants across the globe to those curious urinals you highlighted within your post.

BTW, that building that houses those urinals is our newest award winning addition to our U.S. headquarters complex in Southern California . . . In addition to generating enough energy to power 350 homes during a typical summer day in the LA area, the environmentally-conscious contractor managed to recycle 95% of the construction materials used in building that complex.

Very interesting information! I"m glad that many companies these days are not only concerned with bottomline but also invest in social responsibility. To me doing business and at the same time help conserve water or even energy is a noble thing. Well, Toyota is Toyota and the book The Toyota Way is already a well of valuable lessons. :)


I look after CRM for Toyota Financial Services in Germany.

I would be interested in discussing your experiences with CGM in Toyota US further. Perhaps you could mail me your details through my TFS mail graham(dot)hill(at)toyota(dash)fs(dot)com.

As we like to say at Toyota in Germany. Nichts ist unmoerglich = Nothing is impossible!

Graham Hill

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