Re-Engagement on Engagement

Per my earlier post regarding the "Engagement blog," I strongly -- nay, loudly -- encourage you to check it out.  It's more than a blog; it's de facto on demand TV.  OK, not exactly, but there are enough thought-leader videos to keep you engaged for some time. Moreover, my colleague (and Engagement blog maestro) Max Kalehoff pens some thoughtful and reflective commentary per last week's Advertising Research Foundation's (ARF) research conference. Other content from the blog includes: notes from the Gerald Zaltman (see my book reco below) speech on so-called "Depth Deficit," notes from Taddy Hall preso on "winning," notes on panel discussion re: "Measuring the Turn-On" moderated by Barbara Bacci-Mirque of ANA,  notes from NBC's Alan Wurtzel on media measurements, notes from Patrick Keane of Google and Lisa Baird of NFL, and notes on Joe Plummer preso (also see Max's MediaPost Joe Plummer interview), and ARF's Bob Borocci event kickoff.  Video snippets include Gerald Zaltman, "Father of Media Planning" Erwin Efron, AAAA's Mike Donahue, CNET's Ted Smith, ZenithOptimedia's Bruce Goerlich, Interactive Television Alliance's Bed Mendelson, Nielsen Media Research's Paul Donato, Big Research's Joe Pilotta (lots of constructive criticism re: engagement),  Nielsen NetRatings Mainak Mazumdar, Ogilvy's 360' Digital Influence's John Bell, Comscore MediaMetrix's Jack Flanagan, AC/Nielsen's Mark Green (podcast format),  ANA's Barbara Bacci-Mirque, Millward Brown's Michelle de Montigny, 360i's David Berkowitz, MediaWeek's Michael Burgi, and Noah Brier. Jim Nail also offers some thoughtful comments on his blog. 

NEXT UP:  Don't miss the Ad:Tech New York "Engagement" panel entitled "Consumer Generated Media's Role in the Engagement Equation," which includes Bob De Sena, AOL's Terry Pittman, and Huffington Post founding editor Jonah Paretti, and Ze Frank. (I'll be moderating.) 

 

Comments

[maxkalehoff]

Thanks for the props!