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September 05, 2006


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A health warning for viral advertising- interesting idea, but no one's going to watch.

They scream foul when commericals play in movie theaters.

So how about keeping it the way it is and if the brand is cool enough, smart enough and entertaining enough, it gets away with it?

However, if it isn't, the brand bears the brunt of a backlash for wasting everyone's time and pays the price.

Sort of like a game of russian roulette, which is a bit more exciting than a health warning.

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