cgm: Bloggable Blogs: Engagement by Engagement

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September 21, 2006

Bloggable Blogs: Engagement by Engagement

One of the most popular webinar's I've led or co-led this year is entitled "CGM and Engagement," and the key theme is whether a consumer's propensity to speak out or express themselved online represents a form of so-called "engagement." It's a timely question, because engagement has become a new rallying cry for fresh new thinking about advertising effectiveness, and everyone, it seems, is jumping into this important conversation. Toward that end, I'm participating in a blog my colleague Max Kalehoff initiated on behalf of the Advertising Research Foundation (ARF) to create a more sustained and spirited dialogue and conversation this topic. It's name, true to its mission, is "Engagement by Engagement." Expect to see lots of great content, including video interviews with key thought-leaders. Are you ready to engage.

Posted by Pete on September 21, 2006 at 08:04 AM in Attention & Engagement, Bloggage, The Research Dept | Permalink

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Thanks Pete!

Posted by: Max Kalehof | September 21, 2006 at 09:10 AM

This is interesting! I definitely believe that consumers who express what they think and feel is a form of engagement. Another term that would fit is "empowerment."

Posted by: Meikah Delid | September 26, 2006 at 03:47 AM

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