My first meaningful exposure to CGM took place back in 2000 when I founded PlanetFeedback, a web feedback portal that sought to facilitate communication and feedback (complaints, compliments and suggestions) to top brands and companies, and even the goverment. Since then the site has collected over a million letters and comments. In many respects,
these letters act as a de facto historical archive of consumer
sentiment, feeling, and opinion that reflect not only our experiences
with companies and brands, but major events and incidents that have
touched or transformed our lives. Over the weekend, triggered in part by my earlier visit and post related to the Cincinnati Freedom Center's 9/11 exhibit, it suddenly dawned on me that PlanetFeedback had hundreds, if not thousands, of letters, consumer testimonials, and comments related to all aspects of 9/11. Thoughout the week, the site will be featuring these letters on the home page, and I encourage you to take a look and reflect.
PFB 9/11 Archive of Consumer Commentary
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