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« Curious about CGM & Engagement? Join the Discussion (and Webinar) | Main | Chatterbacking Revisited »

August 16, 2006


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As a consumer advocate and a marketer, I firmly believe that independent, unbiased in any way, third party, consumer generated feedback sources are the only kind the consumer should trust.

Inviting customer input, setting up a "reviews" process on your site, or setting up an online customer research panel is OK, but I believe the most Open, Honest, Upfront, and Good ("O'HUG" Communication) kind of quality feedback you can get are from sites like TripAdvisor (in the Travel field). They are not biased and allow digital photos (worth a thousand words) to be shown to other prospective consumers. See example:

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