My Photo

Pete On Adweek

Your email address:


Powered by FeedBlitz

« BrandSpace, MySpace, or Both? | Main | CGM2 (Online Video): Who Can Consumers Trust? »

July 24, 2006

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Pete's warning is well taken. The phrase "inner geek" conjures up a technophile. That's misleading. Users who generate content are passionate about innumerable topics!

Worse, a phrase that's good for grabbing our attention can muddle our understanding. The motives of content-generating consumers range from noble to narcissitic, and we need to understand how they derive self-fulfillment and/or meaningfulness from these activites.

Here as elsewhere, labels can obscure as well as clarify.

Truly.

I have to admit, the technology is interesting to me, and exploring it definitely catalyzes thoughts and brainstorms. But playing-with-toys is always a danger in interactive marketing. Maybe the analog is the traditional agency tendency to head toward wanting to be a Big Film Director.

The comments to this entry are closed.


Powered by Rollyo

Twitter Updates

    follow me on Twitter

    Twitter Updates

      follow me on Twitter

      Pete's Articles & Interviews

      CGM-moments

      • Sonoma0025
        Brands I love. Brands I probably need to stay away from.

      Daily CGM Feed

      October 2015

      Sun Mon Tue Wed Thu Fri Sat
              1 2 3
      4 5 6 7 8 9 10
      11 12 13 14 15 16 17
      18 19 20 21 22 23 24
      25 26 27 28 29 30 31

      CGM Photo Parade

      • Photo-Fest
        www.flickr.com
        This is a Flickr badge showing public photos from pblackshaw. Make your own badge here.

      Pages