What does it take to drive real change in large organizations, especially in pursuit of new marketing models? Sometimes it's the simple, subtle, and well-timed acts of leadership that make a difference, and that should give us all inspiration. The goal of my ClickZ column this morning -- Time to Lead, Right Now! No Excuses -- is to remind all marketing stakeholders (from lowly intern to senior exec alike) that now is the time for leadership. Brands desperately need it, and we're at a key inflection point in marketing. I cite a few "off the plan" examples from my P&G experience, from starting one of the company's first "new media" mailing lists to enrolling interns as interactive strategists. Indeed:
We all have an unprecedented opportunity to put our imprimatur on this exciting period of change. And it's an imprimatur we can be proud of, even 20 years from now, because marketing appears to be moving in a direction that puts the consumer more squarely in the center. Who wouldn't want to be associated with that?
Stizers [consumer generated media] are DEFINATELY the next big thing in marketing. "Reality Commercials" will begin not only to dominate online media formats, but also traditional avenues in my opinion.
Stizers are the future, and I luv the new buzzword too ;)
Posted by: Kevin Rogers | July 25, 2006 at 05:42 PM
The "consumer more squarely at the center," that is really something to look forward to! I would love to see that day, and if it does come, count me in! :)
Posted by: Meikah Delid | August 01, 2006 at 04:22 AM