My Photo

Pete On Adweek

Your email address:


Powered by FeedBlitz

« Social Media Geekiness & Its Discontents | Main | Leading Change - Now! »

July 25, 2006

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Having followed the CGM and WOM trends, I am in agreement with your statements on what is true CGM and WOM. The original intent of the internet was that it would be a consumer controlled medium, but we all see where this has morphed into a marketing and advertiser supported and somewhat controlled medium. WOM and CGM, now that they are on the radar of advertisers and marketers, will go through a similar metamorphosis. CGM and WOM are dependent upon brands and marketers for the information and content used to create CGM and WOM which inherently creates a co-dependence. With respectful sharing of content and information, marketers set boundaries where positive, or at least accurate, CGM or WOM can flourish. The internet is a democracy where consumers and marketers create a balance of power as well as offer checks and balances when one or the other over steps their bounds. I believe an open discussion on this topic would identify many more supporters of your position compared to the initial outrage from the CGM and WOM purists. I for one would like to advance this discussion with you to see where the future of CGM and WOM might be heading.

Michael Taylor - Partner Level|2, Tampa, FL

The comments to this entry are closed.


Powered by Rollyo

Twitter Updates

    follow me on Twitter

    Twitter Updates

      follow me on Twitter

      Pete's Articles & Interviews

      CGM-moments

      • Sonoma0025
        Brands I love. Brands I probably need to stay away from.

      Daily CGM Feed

      October 2015

      Sun Mon Tue Wed Thu Fri Sat
              1 2 3
      4 5 6 7 8 9 10
      11 12 13 14 15 16 17
      18 19 20 21 22 23 24
      25 26 27 28 29 30 31

      CGM Photo Parade

      • Photo-Fest
        www.flickr.com
        This is a Flickr badge showing public photos from pblackshaw. Make your own badge here.

      Pages