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« WOMBAT Dispatch: Paul Rand/Gary Stein | Main | Meet Joe CGM (Global Edition)! »

June 20, 2006

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Pete - keeping companies on the trust track is exactly why I put together the workbook, "In Women We Trust." It's for both sides of the buy/sell equation where the one side (the consumer) is dominately held by women. The other side is held by those who have to deliver on the message who don't live in the marketing department.

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