My Photo

Pete On Adweek

Your email address:

Powered by FeedBlitz

« Interested in Marketing CGM? | Main | WOMBAT Dispatch: Paul Rand/Gary Stein »

June 13, 2006


Feed You can follow this conversation by subscribing to the comment feed for this post.


I'm sure you have seen this, but it is quite impressive.

Getting mixed messages from Coke. On one hand, they jump in head first with some "blog marketing" as reported here and on the other, they shy away from the whole "coke-mentos fountain" thing.

from the spokeswoman: "We would hope people want to drink [Diet Coke] more than try experiments with it.". She adds that the "craziness with Mentos ... doesn't fit with the brand personality" of Diet Coke."

But maybe the World Cup is just a better venue for the brand...

The comments to this entry are closed.

Powered by Rollyo

Twitter Updates

    follow me on Twitter

    Twitter Updates

      follow me on Twitter

      Pete's Articles & Interviews


      • Sonoma0025
        Brands I love. Brands I probably need to stay away from.

      Daily CGM Feed

      October 2015

      Sun Mon Tue Wed Thu Fri Sat
              1 2 3
      4 5 6 7 8 9 10
      11 12 13 14 15 16 17
      18 19 20 21 22 23 24
      25 26 27 28 29 30 31

      CGM Photo Parade

      • Photo-Fest
        This is a Flickr badge showing public photos from pblackshaw. Make your own badge here.