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« What is the Ex-Spot? | Main | Can Consumers Relate to Our Jargon? »

May 15, 2006

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Pete

I agree with you that Dove was both a landmark ad campaign and the integration of the subject online was excellent.

However, I believe that online they just scratched the surface of an issue.

There is something deeper at work here- if a brand wants to raise a social issue- how far is it prepared to go and what do consumers expect from it?

Ed

Great post, Pete. I'm glad I stumbled onto you blog. If only the marketing and service departments actually took the time to understand each other and work together for the customer.

I can hear Louis Armstrong singing now..."Oh What a Wonderful World!"

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