Talk about a Tipping Point. For whatever reason, I've received a small avalance of "did you see this" e-mail from friends and colleagues about this forthcoming campy movie entitled "Snakes on a Plane." This stomach-turning movie preview is all the rage in the blogophere and it's triggering a fascinating conversation among marketing insiders on "buzz-building." At this very moment, we're debating it on an interview with Joe Jaffe and Jackie Huba. What so fascinating about this movie is that it's not yet complete. While viral e-mails fly all over the place, New Line Cinema is inviting consumers to help finalize the formal "score" for the movie. GM... meets the Snakes.
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Pete Blackshaw: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
First jump out of the gate on publishing, and a thrill beyond thrill to have this opportunity. Very important message about what it really takes to manage a business or brand in the era of consumer control. This book is far less about social media marketing campaigns than the role of customer service and "consumer affairs" in the marketing mix.Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
More important validation about the role of CGM and social media as it impacts business. Both writers very smart and experiences in the space. Will write more once I get through the entire book.Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
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How does the ripple create the wave? Read on! (*****)Malcolm Gladwell: Blink
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A solid case for why so-called "Influentials" matter. Authors really know their stuff. (****)
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March 24, 2006
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Surely, you meant...SSSSSS, check it out.
So you typed this up while we were recording??? Nice multi-tasking!
Part 1 of the interview will be up on www.acrossthesound.net by tomorrow at the latest
Posted by: Joseph Jaffe | March 25, 2006 at 07:30 AM
I stumbled across your blog while I was doing some online research. The movie may be fascinating people because of the involvement the fans have had in it, but also probably because the campy title doesn't seem to make any claims to be more than it is.
Posted by: thebizofknowledge | August 08, 2006 at 04:55 PM