God bless Seth Godin for capturing a great marketing concept in less than 20 pages. (He usually does!) His latest eBook "Flipping the Funnel" is an excellent, highly relevant read, especially if you've been scratching your head of late about the importance and signifance of sites like del.icio.us or FlickR. The book, he says, "explains how I believe some of the new Web 2.0 tools (flickr, del.icio.us, squidoo and others) combine with ideaviruses and the Purple Cow." I was a bit of a slow-learner to some of these services, but now I'm hooked, and Seth does a nice job explaining the root causes behind the growth and popularity of these services. Here's the direct link to the download version.
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