My Photo

Pete On Adweek

Your email address:

Powered by FeedBlitz

« WOM: Long Term or Short Term Strategy+ | Main | CGM, Blogs, and Politics »

October 05, 2005


Feed You can follow this conversation by subscribing to the comment feed for this post.

All great stuff if you have something worth talking about. The great stories depicted in cave paintings and brothels have talk value. Many companies are not fortunate enough to have P&G's level of innovation, but still want word of mouth. They might be asking for too much.

As I recently wrote about Troy Young's presentaion at WOMMA I was thinking about this. Troy says that the internet made time irrelovant but now we need to get back to thinking about time. He and his team at Organic stage online "events" that are designed to get a lot of voices in concert about the same thing at the same time. It's easy to understand how this could be very powerful. Thinks about election day, for example (not his example BTW).

I think the most benefit in WOMM lies in a long-term, culture bending approach - but there certainly are valid, ethical short term approaches.

As this WOMM things evolves, we are learning that there is an enourmous landscape and no silver bullets. Certain elements - remarkable product, ethical practice - are constant, while others - long term v. short term - are limited only by imagination.


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

Powered by Rollyo

Twitter Updates

    follow me on Twitter

    Twitter Updates

      follow me on Twitter

      Pete's Articles & Interviews


      • Sonoma0025
        Brands I love. Brands I probably need to stay away from.

      Daily CGM Feed

      October 2015

      Sun Mon Tue Wed Thu Fri Sat
              1 2 3
      4 5 6 7 8 9 10
      11 12 13 14 15 16 17
      18 19 20 21 22 23 24
      25 26 27 28 29 30 31

      CGM Photo Parade

      • Photo-Fest
        This is a Flickr badge showing public photos from pblackshaw. Make your own badge here.