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« WOM: Long Term or Short Term Strategy+ | Main | CGM, Blogs, and Politics »

October 05, 2005

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All great stuff if you have something worth talking about. The great stories depicted in cave paintings and brothels have talk value. Many companies are not fortunate enough to have P&G's level of innovation, but still want word of mouth. They might be asking for too much.

As I recently wrote about Troy Young's presentaion at WOMMA I was thinking about this. Troy says that the internet made time irrelovant but now we need to get back to thinking about time. He and his team at Organic stage online "events" that are designed to get a lot of voices in concert about the same thing at the same time. It's easy to understand how this could be very powerful. Thinks about election day, for example (not his example BTW).

I think the most benefit in WOMM lies in a long-term, culture bending approach - but there certainly are valid, ethical short term approaches.

As this WOMM things evolves, we are learning that there is an enourmous landscape and no silver bullets. Certain elements - remarkable product, ethical practice - are constant, while others - long term v. short term - are limited only by imagination.

-Matt

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