My Photo

Pete On Adweek

Your email address:

Powered by FeedBlitz

« Lessons from Jeff Jarvis + Dell | Main | This Post Is (You Fill in Blank) »

August 22, 2005


Feed You can follow this conversation by subscribing to the comment feed for this post.


The Weber Nation site is a noteworthy example of corporate brand experimentation in the CGM space. While it is unclear how long Weber can sustain the value of this idea, I applaud their effort as well. The site can easily evolve according to direction of their brand enthusiasts.

Your concluding comments regarding internal channel conflict are worthy of continued discussion. I fear that many companies still lack the aptitude and empathy to listen and respond constructively to consumer generated media. Perhaps marketing and consumer affairs can learn together!

Rich Ottum

According to the neuropscologists, criticism is good. The work of Giep Franzen and Margot Bouwman in their book Mental World of Brands (2002 WARC) illustrates the point. I picked it up a few days ago. Because of its significance to the Relationship Value Model of PR.

The comments to this entry are closed.

Powered by Rollyo

Twitter Updates

    follow me on Twitter

    Twitter Updates

      follow me on Twitter

      Pete's Articles & Interviews


      • Sonoma0025
        Brands I love. Brands I probably need to stay away from.

      Daily CGM Feed

      October 2015

      Sun Mon Tue Wed Thu Fri Sat
              1 2 3
      4 5 6 7 8 9 10
      11 12 13 14 15 16 17
      18 19 20 21 22 23 24
      25 26 27 28 29 30 31

      CGM Photo Parade

      • Photo-Fest
        This is a Flickr badge showing public photos from pblackshaw. Make your own badge here.