Touching a Nerve

My column this week ("Attention? I Don't Want Your Freakin' Attention!") generated far more spirited feedback and internal corporate "viral traction" than I ever expected, including on blogs. One contact from a major CPG company sent me a semi-cathartic email that screamed "HOME #*&$* RUN!"...whatever that means!  :-)   Lauren Balsham of SOCAP suggested she wanted to share the piece more broadly with her organization's membership.  Here's my gut: marketers know there are disconnects in how they interface with consumers.  They also know, deep down, that such disconnects can't endure for long in this highly transparent and viral web environment.   The fastest growing media is that which consumers create themselves.  It's TIVO-resistant, presents long-lasting sources of influence, and is heavily shaped by direct brand experiences, especially with consumer relations.  Again, this is why I want to run  consumer affairs in my corporate next job.