blogwebinar.com: Word-of-Mouth Notes

eMarketer Speakers - HP

Great line-up of speakers today. Ted McConnell of P&G talks later today, which should be excellent. Also just heard Mary Bermel of Hewlett-Packard's Global Brand Advertising. Excellent preso. (Full disclosure: we work with some groups at HP.) She hit the "consumer's in control" theme dead-on, and shares some excellent thinking re: search based marketing. Quote of the day (so far at least): "Search is the users 'declaration of intent.'" I love this type of thinking because it looks at search through the lens of 'demand-sensing,' which is an opportunity zone marketers have barely begun to explore.

May 19, 2005 in Conference Notes, Word-of-Mouth Notes | Permalink | Comments (2) | TrackBack (0)

Intelliseek At Ad-Tech San Francisco

Pete Blackshaw here. Back from three days at Ad-Tech San Franscisco, where Intelliseek moderated the a WOMMA co-sponsored panel on Word of Mouth Measurements, which included one of Intelliseek's clients, Steve Sommers of Sony Electronics. Great turn-out, although speaking on the third day is not as optimal as the first two. Great back and forth, and we hit the key points regarding the potential of using consumer-generated media and word-of-mouth as a real-time measurements tool to audit buzz and beyond. I opened with a few slides showing buzz for Ad-Tech.