blogwebinar.com

Blog Media Coverage - The March Continues

This morning, my Jupiter/ClickZ column, entitled "Irrational Blogguberance", attempts to take a step back and ask some harder, more self-critical questions about the blogging space.  As marketers, we need to do this constantly.  I write this against a backdrop of almost unstoppable media attention about blogs.  Two weeks, ago Business Week featured a cover story on the topic.  Even this morning, the WSJ featured a piece entitled "Corporate Marketers Try Out Blogs."  Today, Steve Rubel's blog this morning highlights an innovative new program with Vespa Scooters.  Meanwhile, Sue MacDonald, editor of BlogPulse Highlights, focuses recent attention on blogger reaction to First Lady Laura Bush's recent foray into edgy humor. 

New Webinar Coming Up

OK, back by popular demand we're at it again.  This coming Thursday, Intelliseek is hosting another webinar entitled "Reputation Management in the Era of Blogs, Boards, Buzz."   This will be a good one, and one of my favorites.  Tracking online rumors while at P&G helped fuel my interest in starting PlanetFeedback.com, which ultimately merged with Intelliseek.   On other fronts, the Word-of-Mouth Marketing Association, which Intelliseek co-founded, is having it's first ever conference later this months.  Details at WOMMA website.  If you are interested in signing up, we can help you secure a discounted rate.  Just let us know.    

Today's ARF Webinar Notes

Today I'm leading a webinar for the Advertising Research Foundation. I hope the panelists find this site a helpful compliment to the content we'll be covering in the webinar. I'll be covering many of the themes I touche upon in my recent MarketingProfs piece on Quantifying Word of Mouth, but obviously go into many more specifics. The title of the webinar is Boards, Blogs, and Buzz.