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Enhanced BrandPulse Measures Consumer Influence, Sentiment

Knowing that influential consumers are active on the Internet is one thing, but having the ability to measure their influence -- that's another thing altogether, and it's one of the newest features in an upgraded BrandPulse solution from Intelliseek. An "Influence Tracker" that identifies consumer blog authors and tracks activity on their blogs is just one of the new BrandPulse features. Others include upgraded sentiment mining technologies, new search and relevance filters, a "wish list" generator based on consumers' ideas/suggestions, and enhanced reporting features that make it easier to create customized reports

Launch of Intelliblog

Just to ensure we're fully "walking our talk," we launched a new blog on the Intelliseek home page, entitled, appropriately, Intelliblog.  What's great about the blog publishing format is that is makes content management incredibly easy.  Fresh, relevant, frequently updated content helps drive both first-time and repeat visits, which obviously is very important from a business building perspective.  This is a theme I hit in a recent Jupiter/ClickZ column entitled "Add Water and Blog."     On the BlogPulse front, we have yet another exciting round of new news early next week.  Yes, certain features are about to "notch up" bigtime, but I won't tell you which ones...at least not yet.  :-)

Get Smart Fast On Blogs With BlogPulse 2.0

In case you haven't noticed, BlogPulse Highlights (the official BlogPulse blog) underwent a makeover this week. The blog now has a permanent URL home (http://blog.blogpulse.com), with fuller blog features that include monthly archives and trackbacks. The most recent post will continue to be featured at the BlogPulse home page with one-click access to the full blog. In addition, BlogPulse has turned on the comments function for all news posts, and as always, we welcome feedback from all BlogPulse visitors. The RSS feed for BlogPulse Highlights remains the same. One of users' favorite features of BlogPulse is its ability to create trend graphs that chart buzz on specific topics, personalities or issues over time. Now that U.K. Prime Minister Tony Blair has announced May 5 elections in the U.K., here's a look at blog buzz about leading candidates:

Intelliseek & Edelman Blog White Paper and Directory

Some exciting news on the blog front. Intelliseek and Edelman have joined forces to publish a white paper on blogs to help marketers, PR/communications professionals maneuver the blog universe intelligently...and without getting burned. Download Trust MEdia: Why Real People are Finally Being Heard to learn more about blogging basics, blog history, blog jargon and the new paramaters for dealing with blog authors on their terms. If nothing else, bloggers are independent thinkers, and the old rules don't often apply.  This white paper deepens Intelliseek's work in blog and consulting and Edelman's role in helping PR firms think about blogging strategically. The paper's already been mentioned by PR bloggers Steve Rubel, Kevin Dugan, and many others. Check it out. If you're new to blogging, you'll learn the basics. If you're a blogging veteran, you might pick up a few helpful tips. Speaking of getting burned, blogger Neville Hobson writes about the negative impact of a fake Captain Morgan's Rum blog, sponsored by brand owner Diageo