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The New BlogPulse - Leading Indicators

  • BlogPulse Profiles
  • BlogPulse - Top News Stories
  • BlogPulse Analysis | Top Blogs
  • BlogPulse Conversation Tracker
  • BlogPulse Trend Charts
  • BlogPulse Newswire Headlines
  • Blogpulse Spotlight Entertainment Blog
  • BlogPulse Search on "BlogPulse"
  • Early Reviews -- MicroPersuasion
  • Early Reviews -- MediaPost Publications
  • Early Reviews -- plaxoed!
  • Early Reviews - Blog Herald
  • Niall Kennedy's Weblog
  • Early Reviews - Marketing Shift
  • Conversation Tracker on "BlogPulse"

Vlogging With Video

  • BlogPulse News Wire - Video Intro
  • BlogPulse Profiles - Tech Overview
  • Conversation Tracker - Tech Review
  • Nielsen BuzzMetrics :: The Global Measurement Standard in Consumer-Generated Media
  • Trend Charts - Tech Overview

Categories

  • Blog Tech Notes (10)
  • BlogPulse Buzz (6)
  • Blogs and Employees (1)
  • Blogs in the Media (6)
  • Conference Notes (11)
  • Corporate Blogs (1)
  • Intelliseek Product News (4)
  • Marketer Blogs (1)
  • Meet the Bloggers (3)
  • Podcasting (2)
  • Pop Quiz Q&A (3)
  • Recent Musings & Writings (1)
  • Webinar Notes (3)
  • Weblogs (1)
  • WOMMA Notes (1)
  • Word-of-Mouth Notes (3)
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Relevant Reading

  • Jupiter/ClickZ (5/3) -- Irrational Blogguberance?
  • Are GRPs Enough in the Age of Consumer Control?
  • WOMMA Summit: More Questions Than Answers
  • Word-of-Mouth Marketing: Temper Your Enthusiasm?
  • Creative Marketing Destruction: Add Water and Blog
  • 1.25 Jupiter/ClickZ - Super Bowl: Buzz or Blues?
  • MediaDailyNews - VW Viral Ad: 01-24-05
  • San Jose Mercury News - Super Bowl Bloggers
  • Pete Blackshaw's ClickZ Column on CGM & Other Marketing Issues
  • 10/19 - Intelliseek in MarketingProfs: Quantifying Word of Mouth
  • 10/25 Intelliseek on Amazon CGM / User-Generated Photos
  • Intelliseek Op-Ed on Blogs in Media Post (9/2004)

CGM2 - Moblogs

  • PhotoBlog | Home
  • Fotopages.com
  • Urbanite Aggregation of Moblogs
  • EXPRESSIONS - your visual blogging system!
  • SnapNPost - Camera Phone Moblogs
  • ZIMoBLOG.com
  • picturephoning.com: Moblogs in Numbers
  • FlickrBlog
  • Camera Phone Moblog Community | Textamerica.com
  • Photologs and MoBlogs: Buzznet

About

WSJ Story: Blogging and Marketing Insights

The front page of this morning's Wall Street Journal Marketplace edition features an article entitled "Marketers Scan Blogs for Brand Insights."  Intelliseek is featured in the story, but more importantly, the article underscores the very real potential for brands to harvest meaningful brand insights from unaided consumer conversations.  Some excerpts:

  • "... a growing number of marketers are using new technology to analyze blogs and other "consumer-generated media" -- a category that includes chat groups, message boards and electronic forums -- to hear what is being said online about new products, old ad campaigns and aging brands. Purveyors of the new methodology and their clients say blog-watching can be cheaper, faster and less biased than such staples of consumer research as focus groups and surveys.
  • "Marketers say bloggers' unsolicited opinions and offhand comments are a source of invaluable insights that are hard to get elsewhere. "We look at the blogosphere as a focus group with 15 million people going on 24/7 that you can tap into without going behind a one-way mirror," says Rick Murray, executive vice president of Edelman, a Chicago public-relations firm.

June 23, 2005 in Blogs in the Media | Permalink | Comments (3) | TrackBack (26)

Employees and Blogs

The topic of "blogs and employees" is receiving considerable attention right now.  Yesterday, USA Today featured an excellent (and quite in-depth) story on this topic, and last night I was interviewed live by anchor Erica Hill of CNN Headline News.   As we've discussed in so many of our Intelliseek webinars, especially last week's on this topic on employees and blogs, companies need to think proactively about employee blogging politicies.   This is already beginning to happen with many companies such as IBM, Yahoo, and GM.  The key is to strike the right balance between employee empowerment and loyalty and the need to keep proprietary, confidential, or compromising information from spreading via blogs authored by company employees.  The reality is that just about every blog author out there makes some reference, often peripheral or tandential, about his or her work experiences.  Most is innocuous and benign, posing no risk to the company.  In fact, as I explained to CNN, if you pay close attention to BlogPulse trend charts, you'll find that more people talk about positive work experiences than negative work experiences on blogs.  Net, many companies (like Microsoft) are benefiting from employee evangelism and advocacy as expressed on blogs. 

June 16, 2005 in Blogs and Employees, Blogs in the Media | Permalink | Comments (34) | TrackBack (31)

Thursday Report - Intelliseek in Wall Street Journal

This morning, the Wall Street Journal's Carl Bialik - aka "The Numbers Guy" - wrote a superb piece entitled "Measuring the Impact of Blogs Requires More than Counting."    Intelliseek's BlogPulse engineer Natalie Glance is quoted extensively. Meanwhile, our Tuesday webinar was a huge success with over 80 sign-ups. Big thanks to Sue MacDonald, author of BlogPulse Highlights, for partnering with me on this one.   Next up: Blogs and Employees on June 9th.

May 26, 2005 in Blog Tech Notes, Blogs in the Media | Permalink | Comments (3) | TrackBack (0)

More on De-Hyping the Blogophere

Hmm...not sure if this is compliment to my forecasting ability or not, but the discussion here from Steve Rubel's site today is a good one. 

  • Pete Blackshaw predicted this would happen and he was right. A blog bashing movement is underway. In a new report, eMarketer is questioning whether businesses will ever blog. They're following the effervescent Nick Denton. He got the ball rolling with his "Up with People-like" quotes in Sunday's New York Times.

I attempted to offer some clarity on my position in a follow-up post to Steve's blog.  See comment at bottom of the permalink.

May 13, 2005 in Blogs in the Media | Permalink | Comments (3) | TrackBack (0)

Blog Media Coverage - The March Continues

Bizweek This morning, my Jupiter/ClickZ column, entitled "Irrational Blogguberance", attempts to take a step back and ask some harder, more self-critical questions about the blogging space.  As marketers, we need to do this constantly.  I write this against a backdrop of almost unstoppable media attention about blogs.  Two weeks, ago Business Week featured a cover story on the topic.  Even this morning, the WSJ featured a piece entitled "Corporate Marketers Try Out Blogs."  Today, Steve Rubel's blog this morning highlights an innovative new program with Vespa Scooters.  Meanwhile, Sue MacDonald, editor of BlogPulse Highlights, focuses recent attention on blogger reaction to First Lady Laura Bush's recent foray into edgy humor. 

May 03, 2005 in Blogs in the Media, Webinar Notes | Permalink | Comments (6) | TrackBack (29)

Add Water and Blog?

My most recent blog-related article in Jupiter ClickZ, "Creative Marketing Destruction - Add Water & Blog," takes a deeper a deeper look at blogs...well beyond "digital diaries" and as an "add water and stir" publishing platform.

February 23, 2005 in Blogs in the Media | Permalink | Comments (12) | TrackBack (0)

Recent Posts

  • Blogophere By The Minute
  • Another View on Podcasting
  • Introducing the New BlogPulse
  • The New BlogPulse - BlogPulse Profiles
  • The "Age of Engagement"
  • London Bombings Overwhelm Blogosophere
  • WSJ Story: Blogging and Marketing Insights
  • Word of 7/13 Mouth Research Conference
  • Meet the Bloggers: Inaugural Interview
  • Employees and Blogs

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  • tavutegu on 12/16 Webinar - Blogs 101
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Blogs Pete Likes to Visit

  • NevOn PR Report - Excellent Podcast
  • Speak Up - Richard Edelman
  • CEO Reputation
  • e-fluentials blog
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  • Strategic Public Relations
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Pop-Quiz Answers

  • Should My Company Create a Blog?
  • “Super Size Me” - Movie or Blog?
  • What if Bloggers Trash the Olympic Athlete?

2004 Blog Year in Review Links

  • Blogs & Tsunami - Major Buzz Spikes
  • Blogs & Tsunami - Regional Blogs
  • Blogs & Tsunami - Video (Vlog) Usage
  • Blogs and Tsunami - Global Map
  • Blogs - Year in Review
  • Blogs 101
  • 2004 Blog Trends
  • 2004 Blog Trends

Great Blog Articles in Media

  • USATODAY.com - Blogs may be good for business
  • In schools, blogs are the new bulletin boards
  • NPR : Soldiers' Iraq Blogs Face Military Scrutiny
  • Teens turn to Web logs to work out problems
  • NY Times: Blogs in Classroom
  • Wired News: Warning: Blogs Can Be Infectious