Pete Blackshaw here. Back from three days at Ad-Tech San Franscisco, where Intelliseek moderated the a WOMMA co-sponsored panel on Word of Mouth Measurements, which included one of Intelliseek's clients, Steve Sommers of Sony Electronics. Great turn-out, although speaking on the third day is not as optimal as the first two. Great back and forth, and we hit the key points regarding the potential of using consumer-generated media and word-of-mouth as a real-time measurements tool to audit buzz and beyond. I opened with a few slides showing buzz for Ad-Tech.
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