Is the film “Super Size Me” a movie or a blog? Some will disagree, but I would argue that the film "Super Size Me" is first and foremost a blog -- a blog narrative that ultimately became a movie. What's important to understand is that blogs are basically consumer narratives. Consumers are capturing, recording, and sharing their experiences in ways we never imagined before. The guy who produced "Super Size Me" is not unlike the millions of teenagers and tweens who capture every offline experience on photo or video and then upload it to their digital diary, or blog. "Super Size Me," of course, is a super-size ahead of most blogs in terms of drama or engagingness, but you get the idea. What companies and brands need to think about is the implication of a million blog-enabled Michael Moores running around with "surveillance" devices monitoring YOU -- your product performance, your ad claims, your customer service, your employee behavior and more. Are you listening?
KEY LESSON: Consumer narratives are finding expression across all venues. Blogs are becoming the online equivalent of "Reality TV," enabling everday drama to be captured for consumption by others.
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Posted by: james | October 08, 2007 at 08:47 AM