In our Blogs 101 Webinar, we talk about how many companies are beginning to create their own blogs as an employee advocacy tool. There are numerous examples, but the best one I think is Microsoft's Channel 9, which truly captures the informal, free-flowing nature of a great blog. What's remarkable about this corporate endeavor is the extent to which employees are encouraged to communicate externally. Note, for instance, the extensive use of video clips, which often serve as an informal "help desk." How often do you feel disconnected when you are calling a help desk. Here's one guy, Kang Su Gatlin, talking about the challenges for Visual C++ programmers. Yes, although this webinar is for marketers, let me assure you there's an audience for this type of stuff.
In addition to employee empowerment, which blogs can certainly help foster, companies can also take advantage of blogs to establish direct communication with multiple stakholders such as consumers / customers, investors, suppliers, and partners. Companies that do so effectively will clearly have an edge over their competitors.
Check out this recent, provocative article: Blogs: The Marketing Killer (http://www.internetnews.com/ent-news/article.php/3394841), which talks about the changes that blogs bring to marketers and companies, in general.
Posted by: Sundar | August 25, 2004 at 03:02 PM
Excellent webinar, Pete. No doubt there will be lots of posts in the next few hours!
Re company blogs, there's a growing list being compliled on CEOs and other business leaders who author blogs. The lits is at http://www.thenewpr.com/wiki/pmwiki.php/Resources/CEOBlogsList
It's a wiki so anyone can make additions to it. Please help compile this list!
Posted by: Neville Hobson | August 25, 2004 at 05:10 PM
I'm listening to your seminar, which is most interesting, but can't get the online software to work.
the customer service person said i have to change my Internet security settings to use it, which i don't want to do and don't think i should have to.
any way to get a copy of the slides?
BL
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