This is when someone posts a twitter message an entire distribution list hoping
to snare an unsuspecting target to respond (usually in error) to the entire
group. The “Game Trapper” tries to force adversaries to take sides prematurely,
especially when they know how others will most assuredly pounce on the first
responder. They also know that it is extremely difficult to unwind a bad response
Even worse than Paparazzi, Nicola warned. These are the folks that send twitter
updates on any scoop or personality they see, touch, or even imagine. Sometimes
it’s supported with a link to a photo or video feed. Sometimes you feel
like the Twitterazi are after you at conferences.
These are the folks who use Twitter as just another marketing channel for
pre-existing content. They just drop the URL from the blog, newsletter, or web
page with something like “Just blogged this.” Niccola warns that such
individuals still have an “early adopter grace period,” but warns of backlash
and mass mutiny.
Imagine if astute political
observer and philosopher Niccolo Machiavelli parachuted back into our world to see all the strange new media specimens of
Planet Earth twittering away during their idle moments. How would he react? What
would he conclude? You may recall that
we once tackled this important question in the context of email , but now we have a more curious – perhaps innocent but possibly more sinister –
activity known as twittering. Such activity has re-energized social
networking, reasserted (once again) the viral hegemony of A-listers like Robert
Scoble, provided yet another
sandlot for migratory marketers, and even managed to get a guy out of jail on
the power of a single word (“arrested”).
Anyway, I recklessly bumped
into Niccolo on the street while we were both twittering about, well, going across the street. We decided to
sit down over Italian roast and biscotti to discuss his acute
observations. Most importantly, he had
started to carefully analyze and “segment” all the curious personality types
and behaviors emerging from Twitter land. I couldn't resist sharing his thoughts. Please contribute your own categories. Your contributions will be credited in the final version.