Salesy

September 24, 2008

TwitTourism

Twitter Could also be called TwitTours, TwitTourism is the curious phenomenon whereby Twitter enthusiasts seek real-time travel tips and suggestions while on the road.  In some cases they are genuinely seeking guidance or advice; in other cases, they are looking to "advertise" their travels.  Whatever the motivation, TwitTourism is quite common on Twitter these days. Twitours

May 11, 2008

AdverTweeters

Advertweeters: Lots of brands are Twittering these day, observes Machiavelli..  Tony Hsieu (http://twitter.com/zappos) of Zappos.com has nearly 4,000 folllowers– a sign of Zappos.com appeal – but in the process of his fans following even his most mundane activity on the Zappos.com publicity tour, a whole heck of a lot of branding and advertising takes place. 

BankRunners

BankRunners: These are the folks that post “end is near unless you act now” messages, potentially eliciting a sense of panic – a run on the bank, if you will -- among the Twitterites. Here’s a sample post from high reach Twitter maven and search guru Danny Sullivan (http://twitter.com/dannysullivan): “smx advanced 85% sold, less than 100 tickets left. today's early bird deadline so more will go. not joking, book now”

Twitter by Machiavelli

Imagine if astute political observer and philosopher Niccolo Machiavelli parachuted back into our world to see all the strange new media specimens of Planet Earth twittering away during their idle moments. How would he react? What would he conclude?  You may recall that we once tackled this important question in the context of email , but now we have a more curious – perhaps innocent but possibly more sinister – activity known as twittering.  Such activity has re-energized social networking, reasserted (once again) the viral hegemony of A-listers like Robert Scoble, provided yet another sandlot for migratory marketers, and even managed to get a guy out of jail on the power of a single word (“arrested”).

Headmach Anyway, I recklessly bumped into Niccolo on the street while we were both twittering about, well, going across the street. We decided to sit down over Italian roast and biscotti to discuss his acute observations. Most importantly, he had started to carefully analyze and “segment” all the curious personality types and behaviors emerging from Twitter land. I couldn't resist sharing his thoughts.  Please contribute your own categories.  Your contributions will be credited in the final version.

- Niccola (channeled through Pete Blackshaw)