Imagine if astute political
observer and philosopher Niccolo Machiavelli parachuted back into our world to see all the strange new media specimens of
Planet Earth twittering away during their idle moments. How would he react? What
would he conclude? You may recall that
we once tackled this important question in the context of email , but now we have a more curious – perhaps innocent but possibly more sinister –
activity known as twittering. Such activity has re-energized social
networking, reasserted (once again) the viral hegemony of A-listers like Robert
Scoble, provided yet another
sandlot for migratory marketers, and even managed to get a guy out of jail on
the power of a single word (“arrested”).
Anyway, I recklessly bumped
into Niccolo on the street while we were both twittering about, well, going across the street. We decided to
sit down over Italian roast and biscotti to discuss his acute
observations. Most importantly, he had
started to carefully analyze and “segment” all the curious personality types
and behaviors emerging from Twitter land. I couldn't resist sharing his thoughts. Please contribute your own categories. Your contributions will be credited in the final version.