Wow! Made it through first day of the book launch. Very exciting..and exhausting. I'm "technically" on vacation, but how can one relay when you are launching a book. Random House's Doubleday team has kept me quite busy so far, with more to come. Hard to fully understand the significance of the early numbers but some of the early excitement around the book does appear to be translating into sales activity, especially on Amazon. Is that good for "launch day" activity? Did the USA Today review on Monday make a difference? (Probably...a bunch of friends pinged me about the story.) What about the blogs? (Not clear yet...although more requests for "freebies" are coming in.) I did receive confirmation that real books are hitting the shelves at Borders and Barnes & Noble...as far as way as Seattle...and that was quite cool. So we'll see. Later today, I'm leading a Nielsen Online sponsored webinar on the book themes along with Nestle's Beth Thomas-Kim and Levi's Tom Asher. Last important launch day note: the night before launch I started a new group on Facebook entitled "Tell 3000: It's All About The Service." It's basically a supplement to this blog, but within a Facebook context. Good sign: over 180 folks have signed up for the group. Leading indicator? (Who knows!) I do find Facebook excellent for uploading videos, and so I'm uploaded so far about eight "man/woman on the street" video interviews about brand experience. I hope this keeps the conversation engaging! Onward!
(Anything else I should be doing?)