In my "Six Drivers of Brands Credibility" that opens up my book, "listening" and "responsiveness" are cited as among the most important. To help my readers appreciate some of the new techniques and experiments underway by brands seeking to improve the way they listen and respond, I've created a special account on Twitter that is exclusively dedicated to following companies and brands that have Twitter accounts. It's actually pretty cool, and taken together, it almost looks like a "Call Center Mash-Up" of sorts. The brands included in the feed so far include:
- Southwest
- Delta Air Lines
- Zappos
- Tablet Hotels
- Jet Blue Airlines
- Dell
- Baskin Robbins
- HR Block
- Comcast
- Toyota Open Road
- Amazon
- Tell3000
I will be adding to the "Responsiveness Roll" in the coming weeks and months so please send your input, suggestions, companies I didn't know about, and more. Thanks in advance.
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