Today we officially unveiled the new branding for the Mt. Adams Coffee House. In a flurry of activity, we reworked the merchandizing area, added a new chalk board with Mt. Adams themed items -- e.g. Incline Ice Tea -- painted over the old Kaffee Klatsch logos on outside, and added our new Monk logo to about six different places. We timed the new branding with the Mt. Adams Reindog parade, which brings a huge number visitors to the hill.
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