Chapter Intro - Tactics

Delivery is everything in e-mail. How you send it! The form and presentation. Who backs it, and who doesn’t! Are you direct, or indirect, and which method has more influence. Are there some tactics that bring out the weakness or insecurity of your intended recipients, and when is it wise to employ those strategies. Let’s take a look at some popular delivery approaches in the world of e-mail. In each case, we’ll attempt to provide an example you can relate to. Ready?