Tactics: The Bank Shot

It always pays to have others make or reinforce your point. Hence the “Bank Shot,” whereby you send e-mail to one party fully confident that they will forward it as an “FYI” to your desired target recipient.  Bank shots are particularly effective if those you are using to redirect your comment also benefit from forwarding good or insightful news. Use others to make your point, and save your chits for the bigger draws.

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To:  Manager Joe
From:  Mack
Subject:  Did You See This?

I thought you’d like to see this.  I’m not sharing with anyone else in case you want to forward to others.